The Cine Gear Expo will be held at Warner Bros Studios from June 7th to the 9th this year after a long run in past years at Paramount Studios.
The event has finally returned to its pre-pandemic size and has been a must-attend event for cinematographers, gaffers, and technicians in the entertainment industry for some time.
This year’s event will feature exhibits, demonstrations, and presentations by over 250 vendors as well as special seminars and master classes. The exhibition area will fill most of the Warner Studios backlot area as well as stages 14, 15, 19, and 24.
The Reasons You Should Go
Maybe you’re not that interested in camera or lighting equipment, so you’re wondering why you should bother attending. You may not be excited right now by the latest in what the new technology has to offer but you should be, because it affects your job whether you want to believe it or not.
The technological leaps that have been made in the last few years in LED lighting and new digital camera sensors alone have transformed filmmaking and, by proximity, the way stage sets are perceived, shot, and expected to perform.
You ignore camera and lighting technology at your own career’s peril.
There are hundreds of vendors there who are very eager to help you understand what their products are and how they work. You really shouldn’t be intimidated if you aren’t familiar with the basics, they are there to educate you in the new ways of making ‘pictures’.
Think of it as a free weekend film class where the ‘instructors’ are eager to answer any questions you might have. Think of the times you’ve been curious or baffled by the terms a DP is tossing around and being afraid to admit that you have no idea what they’re talking about.
At the expo, you’ll not only get to see the latest cameras up close, but you can operate them too. The next time you want to play with a new Arri or Sony, it’ll cost you $800 or more in daily rental fees, plus insurance. Here you can see them all, in one place, and talk to people who are experts in everything about them. You will never see so many cameras and lenses in one place anywhere else.
You’ll also see the latest in lighting, new LED volumes, digital screens, cranes, and specialty equipment.
If you can’t make the Los Angeles show, there are expos in Atlanta in the Fall and in New York in early 2025, But LA is by far the largest show.
The Designer's Assistant 