The Unfortunate Truth Of The Matter

Quote

Rooftop studio of Lubin Pictures in New York, early 1900's

“The more successful the art direction, the less likely it is to be noticed. Only when it fails, only when a set looks like a set, does the work of this much-overlooked department become apparent.┬áSet Design, set construction and set dressing are items taken for granted by audiences. Unhappily, they are often taken for granted within the industry itself. . . Art Direction, or production design, determine the look of a picture almost as forcefully as the lighting. For it dictates the atmosphere – and atmosphere, particularly in the films of period reconstruction, is tremendously important.”

Kevin Brownlow, “The Parade’s Gone By”